演出业联盟式经营的美国经验与中国路径

• 作 者: 陈庚
• 机 构: 武汉大学国家新闻与传播学院,
• 出 处: 中国文化产业评论
• 发表日期: 2013年02期
• 关键词: 剧院联盟 美国经验 联盟式经营 院线 体制机制改革 联盟组织 价值作用 演出市场 艺术表演团体 保利

在美国,剧院联盟业已形成成熟的运作机制和管理体制,在演出市场中发挥着重要的平台性作用。近年来,我国演出业中的联盟式经营也已成为一种新业态和新趋势,在演艺市场的地位和价值作用日渐显著,但同时,演出业的各种联盟组织也面临着诸多发展瓶颈。借鉴美国经验,解析中国剧院联盟经营的特点与现实困境,深化体制机制改革,是推动我国演出业联盟式发展的重要路径。

In the United States, the theater alliance has formed a mature operation mechanism and management system, playing an important platform role in the performance market. In recent years, the alliance management in the performance industry in our country has also become a new format and new trend. The role and value of the performing arts market have become increasingly prominent. However, various alliances in the performance industry also face many bottlenecks. Learning from the experience of the United States, analyzing the characteristics and real predicaments of the operation of the Chinese theater alliances and deepening the reform of the system and mechanism are all important ways to promote the alliance development of the performance industry in our country.