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一年一度为国人瞩目的CCTV广告黄金时段招标已经结束,“秦池”以3.2亿元的天价再次夺得97年度“标王”称号。3.2亿,这意味着“秦池”每月需支付2700万元广告费,即要卖出600万瓶酒,酒价16—18元之间,才能维持正常的广告支出。“秦池现象”是耶?非耶?由此在国内经济界、广告界引发一场不小的议论。为了让广大读者了解CCTV广告黄金时段招标的详细经过和各方议论,本刊特刊发《CCTV’97广告黄金时段招标大写真》一文,以飨读者。
Once a year for the people’s attention CCTV prime prime bidding has ended, “Qin Pool” won the high price of 320 million yuan once again won the 97 annual “standard king” title. 320 million, which means “Qin pool” to pay 27 million yuan per month advertising costs, that is, to sell 6 million bottles of wine, wine between 16-18 yuan, in order to maintain normal advertising spending. “Qin pool Phenomenon” Is not it? In the domestic economy, the advertising industry triggered a big talk. In order to let readers know CCTV prime prime time bidding details and parties discussed, the special issue of “CCTV ’97 advertising prime prime bidding” a text to readers.