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一、目前对外宣传工作中存在的一些问题 海南建省以来,省委、省政府大力抓的工作之一就是如何通过对外宣传工作,提高海南的知名度,并为此投入了巨资,通过编印大量各种图文宣传资料,举办大型商贸展销与投资洽谈会、传统文化节日活动、度假休闲游及派出各类政府、企业代表团出访等活动大力宣传海南。以上各类宣传活动的主要手段之一是编印图文宣传资料。不可否认,这在传统宣传方式中是不可或缺的。但随着现代信息技术的发展,其弊端也日益显露出来。其情况一旦发生变化,那怕变化的只是一部份,也必须频繁全部重新编印,造成巨大浪费;其二,目前各类宣传资料良莠参差,形式
I. Some Problems in the Current Outreach Work Since Hainan Province was established, one of the tasks that the provincial party committee and the provincial government are vigorously grasping is how to raise the visibility of Hainan through foreign propaganda work, and have invested heavily in this work. A large number of graphic and promotional materials, organizing large-scale commercial exhibition and investment fair, traditional culture and festivals, holiday and leisure travel and sent all kinds of government, business delegation visits and other activities vigorously promote Hainan. One of the main means of promoting all kinds of above activities is to compile printed and printed promotional materials. Admittedly, this is indispensable in traditional modes of communication. However, with the development of modern information technology, its drawbacks are also increasingly revealed. Once the situation changes, even if the change is only part of, but also must be re-edited frequently, resulting in a huge waste; Second, the current variety of promotional materials mixed, in the form of