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随着信息技术的发展、媒体理念的更新,新闻传播已步入新媒体时代。面对媒体新格局,报纸如何利用自身的优势更好地生存与发展,成为业界广泛探讨的话题,而良好的版面视觉呈现在报纸积极应对新媒体竞争中发挥着越来越重要的作用。版面创新是应对新媒体竞争的重要手段所谓新媒体,是相对于传统媒体而言,建立在数字技术和网络技术基础上的新的传播方式。特别是随着智能手机、平板电脑等数字终端的逐渐普及,微博、微信等新的传播方式大行其道,它们借助网络平台和手机终端,以极其简单的操作方式实现了信息的快速传播和实时互动。
With the development of information technology and the update of media concept, the news media has entered the new media era. In the face of the new media situation, how newspapers make use of their advantages to survive and develop better has become a topic widely discussed by the industry. A good visual presentation of the forum plays an increasingly important role in the newspaper’s active response to the competition of new media. Layout innovation is an important means to deal with the competition of new media. The so-called new media is a new way of communication based on digital technology and network technology as compared with traditional media. Especially with the gradual popularization of digital terminals such as smart phones and tablet PCs, new ways of communication such as Weibo and WeChat are gaining popularity. With the help of network platforms and mobile terminals, they can realize the rapid information dissemination and real-time interaction with extremely simple operation .