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Since the mid-1980’s, Mr. Ni Renfeng and his Changhong Electronies Co. Ltd. bcgan to implemcnt the “famous brand strategy”,and held the idea of contributing to the country by industry. Now, it has become the largest color TV production base of China with 4.8 million color TV sets,12.55 billion yuan of sales income and 1.963 billion yuan of benefits in 1996.Changhong has been in the first place for color TV sales for 8 years. Its success depends on optimizing internal structure,full attention to technical development and implementation of modern scientific management. Changhong is stepping into international market to promote domestic industries.
Since the mid-1980’s, Mr. Ni Renfeng and his Changhong Electronies Co. Ltd. bcgan to implemcnt the “famous brand strategy”, and held the idea of contributing to the country by industry. Now, it has become the largest color TV production. Base of China with 4.8 million color TV sets,12.55 billion yuan of sales income and 1.963 billion yuan of benefits in 1996.Changhong has been in the first place for color TV sales for 8 years. Its success depends on optimizing internal structure,full attention To technical development and implementation of modern scientific management. Changhong is stepping into international market to promote domestic industries.