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行业整体库存手机4000万部、生产能力严重过剩,这个事实横亘在每个国产于机厂商面前,像一堵无形的高墙一样让人难以逾越。厂商们的独门利器忽然之间不知去向。 国产于机业在一年以前还是一处水草丰茂、不愁猎物的“围场”。围猎者只要进场,总能有所斩获。数年前,手机消费大潮初期让占尽先机的国外厂商独步天下,也让国内厂商猛然看到一个高速增长且容量巨大的市场。最初,国产手机占市场总量的份额从2001年的15%快速飙升到2003年的55%左右。但是随着洋品牌迅速整合渠道而再次制胜,国产手机的份额现在跌到了38%左右。在此背景下,制造能力的急速增加如同围场中的过渡猎杀一样,国产手机厂商们备尝繁华消退后的萧瑟。
The industry’s total inventory of 40 million mobile phones, a serious excess capacity, the fact that lie in each machine made in front of machine manufacturers, as an invisible wall as hard to beat. Suddenly manufacturers do not know where to go. Made in the machine industry a year ago or a lush plants, worry about prey “paddock.” Hunters as long as the approach, there will always be gains. A few years ago, the early tide of mobile phone consumer spending dominated the world by foreign manufacturers, but also let domestic manufacturers see a rapidly growing market with huge capacity. Initially, the share of domestic handsets in the total market soared from 15% in 2001 to about 55% in 2003. However, with the rapid consolidation of foreign brands again win the channel, the share of domestic mobile phone now fell to about 38%. In this context, the rapid increase in manufacturing capacity, as the transitional hunting in the paddock, the domestic mobile phone manufacturers have tasted the bleak prosperity subsided.