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继上世纪90年代后,又一轮电视娱乐节目的浪潮风生水起,波澜不断。在这场明显带有后现代特征的电视节目风潮当中,作为节目核心元素之一的电视节目主持人也日趋多元化,显得丰富多彩。江苏广播电视总台2007年开播的《娱乐818》就是以主持人角色化为特色的新节目。它通过对各式人物的扮演进行现场演绎,利用语言秀、模仿秀的娱乐元素,搜集娱乐圈的大事小情,讽刺社会生活中带有娱乐色彩的话题,“似小品又不是小品、像谈话又不全是谈话”。主持人杨运化妆串演的“杨阿姨”成为节目中最引人注目的角色,网站点击率也很高。观众中起名叫做“羊毛”的粉丝团十分活跃,甚至帮“杨阿姨”买衣服,穿到节目里。受众对主持人的角色化表现从好奇发展到喜爱。
Following the 90s of last century, another wave of television entertainment wave, steady waves. Among the TV shows that are clearly marked with postmodern characteristics, TV presenters, one of the core elements of the program, are also increasingly diversified and colorful. The “Entertainment 818” broadcast by Jiangsu Radio and Television Station in 2007 is a new program featuring the host role. It plays a live performance through the various characters, using the language show, imitating the show’s entertainment elements, collect entertainment events, satirical social life with entertainment topics, “like skit is not sketch, like Talk is not all talk. ” Moderator Yang Yun makeup played “Aunt Yang” became the most compelling role in the show, the site click-through rate is also high. Fans from the audience named “Wool” were very active and even helped to buy clothes for “Aunt Yang” and put them on the show. Audience’s role in the performance of the host from the curious development to love.