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对于广播电视媒体,“人”永远是新闻工作的主题。新闻报道的主体、受众都是人;新闻报道的对象往往是人的活动;新闻报道的过程也处处渗透了人的思考、情绪及价值观。因此,落实“以人为本”的理念,体现“人文关怀”精神,让作品体现人的价值,是新闻工作的基本要求,也是新闻从业应具备的素质。要具备这样的素质,笔者认为,可以从尊重受众、尊重采访对象和发挥传者的主观能动性等几方面做起。一、服务受众,注重人的发展(一)关注受众的需求受众观念是人文关怀的重要表现。
For the radio and television media, “people ” will always be the subject of journalism. The main body of the news report, the audience are all people; news reports are often the object of human activity; news coverage of the process is also permeated with people’s thinking, emotions and values. Therefore, the implementation of the “people-oriented” philosophy, embodying the spirit of “humane care” and letting works embody human values are the basic requirements of journalism and the quality of journalistic practitioners. To have such qualities, the author believes that we can start from respecting the audience, respecting the interviewees and playing the subjective initiative of the audience. First, serve the audience, pay attention to human development (A) focus on the needs of the audience The concept of audience is an important manifestation of humane care.