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“网络公关”(PR online)是公共关系与“国际电脑互联网”结合的最新成果。它为现代公共关系提供了新的思维方式、策划思路和传播媒体。目前,越来越多的企业认识到它的重要性,意识到必须要在网络上占领一席之地,利用现代高科技进行公关活动,才能使企业立于不败之地。网络化对企业的影响是巨大的。 1.网络化给企业公关带来的首要问题是域名的抢注。 域名是国际互联网上的一个企业或机构的名称或地址,相当于与他人联络的“电话号码”。一个企业如果想在互联网上占有一席之地,必须通过域名注册。互联网上的域名
PR online is the latest in public relations combined with the “Internet Computer”. It provides a new way of thinking, planning ideas and the media for modern public relations. At present, more and more enterprises realize its importance, realize that it is necessary to occupy a place on the network, and use modern high-tech public relations activities to make enterprises invincible. The impact of networking on the business is enormous. 1. The main problem that the network brings to the enterprise PR is the registration of the domain name. A domain name is the name or address of an organization or agency on the Internet that is the equivalent of a “telephone number” for contacting others. If an enterprise wants to have a place on the Internet, it must register through the domain name. Internet domain name