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随着社会经济的快速发展,人们的生活水平也在不断提高,开始追求精神文化的享受,越来越关注生活质量。旅游已成为人们度假休闲的方式,因此旅游业的发展开始成为人们关注的焦点。由于旅游业的发展,旅行社规模的不断扩大,旅行社市场营销也随着发展起来,旅行社市场营销已成为旅游业发展的重要手段。目前,我国经济发展已经与国际接轨,旅游业的竞争演变得越来越激烈,给我国旅行社的市场营销带来了很大发展空间,但同时也使其面临着更多挑战。为了让我国旅行社在激烈的市场营销竞争中处于优势地位,本文就对我国旅行社在市场营销中存在的问题进行深入的剖析,提出相应的应对措施,希望能起到参考与借鉴的作用,以期从根本上去促进我国旅游业的发展。
With the rapid social and economic development, people’s living standards are also constantly improving, starting to pursue spiritual and cultural enjoyment, paying more and more attention to the quality of life. Tourism has become a way for people to relax on vacation, so the development of tourism has become the focus of people’s attention. Due to the development of tourism and the constant expansion of travel agencies, the marketing of travel agencies has been developed. Marketing of travel agencies has become an important means of tourism development. At present, the economic development of our country has been in line with the international standards and the competition in the tourism industry has become more and more fierce. This has brought a lot of room for development for the marketing of the travel agencies in our country, but at the same time, it has to face more challenges. In order to make our travel agency in the fierce competition in the market in a dominant position, this article on the marketing of our travel agencies in-depth analysis of the problems, put forward corresponding measures, hoping to play a reference and learn from the role of Fundamentally promote the development of China’s tourism industry.