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With the increasing focus on personal health in society, the media pays more and more attention to health issues. The media has the power to set agendas to create both public awareness and concern. The discourses they construct influence the shape of public opinion. This study merges corpus analysis and discourse studies to explore the discursive constructions around Chinese medicine in British newspapers. We found that the agenda surrounding traditional Chinese medicine set in British national newspapers is an important factor in imparting knowledge on Chinese medicine, influencing the understanding of issues the readers are concerned with, and shaping the public opinion on Chinese medicine.
With the increasing focus on personal health in society, the media pays more and more attention to health issues. The media has the power to set agendas to create both public awareness and concern. The discourses they construct influence the shape of public opinion. merges corpus analysis and discourse studies to explore the discursive constructions around Chinese medicine in British newspapers. We found that the agenda surrounding traditional Chinese medicine set in British national newspapers is an important factor in imparting knowledge on Chinese medicine, influencing the understanding of issues the issues readers are concerned with, and shaping the public opinion on Chinese medicine.