论文部分内容阅读
市场营销专业的培养目标,是让学生具备良好的营销伦理修养和商业品德,系统掌握现代营销的管理理论和方法,从而成为现代经济发展需求的高素质人才。在高校的教育教学中,市场营销专业教学体系的优劣直接影响着这一专业能否将相应的知识和技能行之有效地传授给学生。本文就将从市场营销专业教学体系的重要性入手,扼要分析一下高校市场营销专业教学体系存在的问题,并努力探究其构建的思路,旨在为今后高校市场营销专业教学体系的更好更快发展提供一定的助力。
Marketing professional training objectives, is to enable students to have a good marketing ethics and business ethics, a systematic grasp of modern marketing management theory and methods, and thus become a modern economic development needs of high-quality personnel. In the teaching and learning of colleges and universities, the pros and cons of the marketing professional teaching system directly affects whether the major can effectively impart the corresponding knowledge and skills to the students. This article will start with the importance of the marketing professional teaching system, briefly analyze the existing problems in the marketing system of university marketing, and strive to explore the idea of its construction, aimed at the university marketing professional teaching system better and faster Development to provide some help.