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2011年7月,大名鼎鼎的《世界新闻报》结束了168年的辉煌,退出了历史舞台。2013年4月,青岛《都市民报》也毫无征兆地停刊了。传统媒体的衰落与新兴媒体的崛起已初见端倪,未来是报纸消亡、网络接班,还是割据并立,抑或共同发展?新媒体背景下报业经营如何突破发展瓶颈,找寻属于自己的经营之道,是需要我们共同思考的问题。一、传统报业经营透出寒意随着科技的不断发展,以互联网技术为基础的新媒体已经彻底改变了人们的生活方式。新媒体打破了传统
In July 2011, the famous “News of the World” ended 168 years of glory and left the stage of history. In April 2013, Qingdao Metropolitan Daily was also stopped without any warnings. The decline of traditional media and the rise of new media have begun to take shape, the future is the disappearance of the newspaper, the network succession, or separatism, or common development? New media background how to break the bottleneck in the development of newspaper business, to find their own business, It is a problem that we need to think together. First, the traditional newspaper business revealed a chill With the continuous development of science and technology, based on Internet technology, new media has revolutionized people’s way of life. New media broke the tradition