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不同于在产品开发及营销策略上跟随一线客车品牌的举措,恒通客车的定位是,不走“跟随”路线,坚持差异化战略,在个性化中寻找市场空间转眼间,恒通客车已经走过74年的风雨历程。回顾恒通客车品牌成长轨迹,不难发现,恒通客车始终都在坚持一种价值观:坚持差异化战略,造客户需要的车。即立足专业优势,在细分市场上大展宏图,通过差异化寻找市场空间。
Different from the strategy of following first-line bus brands in product development and marketing strategy, Hengtong Bus locates in the direction of “follow” and insists on differentiated strategy and looks for market space in personalization. In an instant, Hengtong Bus has gone Over 74 years of stormy history. Recalling the growth path of Hengtong Bus brand, it is not difficult to find that Hengtong Bus has always insisted on a value: adhere to the differentiation strategy, create the car customers need. That is based on the professional advantages in the market segment ambitious exhibition, through differentiation to find market space.