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2007年对于“中国制造”来说是个“多灾多难”的年头,从宠物饲料、儿童玩具,到咳嗽药水、牙膏、皮鞋,中国产品接二连三遭欧美禁控,在国外消费者的心中,“中国制造”几乎与“低劣”、“威胁”“不可靠”画上了等号。面对着这些不公平的指责,中国企业在寻求法律来保护的同时,最为关键的还是要从“中国制造”存在的问题本身出发,从产品的声誉和消费者的口碑出发,下大力气和决心,推出一些独特的响当当的民族品牌,从根本上来改变“中国制造”的低档形象。
2007 was a year for “Made in China” from pet feed, children’s toys, to cough syrup, toothpaste, shoes and shoes, and Chinese products were banned by Europe and the United States one after another for many years. Heart, “Made in China” is almost equated with “inferior ”, “threatening ” “unreliable ”. Faced with these unfair accusations, while seeking legal protection for Chinese enterprises, the most crucial thing is to start with the problems inherent in “Made in China” and set out from the reputation of products and the reputation of consumers. Strength and determination, the introduction of some unique ringing national brand, fundamentally change the “Made in China” low-end image.