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2012年我国动漫产业总产值达759.94亿元,较2011年621.72亿元同比增长22.23%。同时,《上海加快动漫产业发展三年行动计划》近日发布,上海动漫产业核心产值力争到2015年突破100亿元。2011至2012年,我国动漫产业链经济价值已经初步显现。数据同时显示,2012年我国核心动漫产品出口额达到8.3亿元,较2011年实现16.25%的提升,动漫海外授权日益成为我国动漫“走出去”的主体形式。
In 2012, China’s animation industry output value reached 75.994 billion yuan, an increase of 22.23% from 62.127 billion yuan in 2011. Meanwhile, “Shanghai Three-Year Action Plan to Accelerate the Development of Cartoon Industry” was released recently. The core output value of animation industry in Shanghai strives to exceed 10 billion yuan in 2015. From 2011 to 2012, the economic value of China’s cartoon industry chain has been initially shown. Data also show that in 2012 China’s core animation products exports reached 830 million yuan, compared with 16.25% in 2011 to enhance the animation overseas authorization has increasingly become China’s animation “going out ” the main form.