“品牌+配送”营销战略浅议

• 作 者: 崔亚
• 出 处: 农家参谋(种业大观)
• 发表日期: 2009年01期
• 关键词: 配送 营销战略 整合平台 管理网络化 农资连锁 传统营销模式 农资流通 名牌战略 农资连锁经营 联合品牌

“品牌+配送”模式,是以品牌为旗帜,信息化为手段,配送为形式,管理网络化,平台直销。整合名牌生产企业与名牌生产企业、名牌生产企业与名牌流通企业、名牌联合流通企业与名牌流通企业等联合优势。实行强强合作,创建通达的网络渠道,建立开放式的品牌、名品、资本的整合平台。

“Brand + delivery ” model, is the brand as a banner, information as a means of distribution as a form of management network, direct marketing platform. Integration of brand-name manufacturing enterprises and brand-name manufacturing enterprises, brand-name manufacturers and famous brand distribution companies, brand-name distribution companies and famous brand distribution companies and other joint advantages. The implementation of strong cooperation to create accessible network channels, the establishment of an open brand, brand, capital integration platform.