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趣味性强的新闻标题可以增加新闻的阅读量,也可以加深读者对新闻的理解与印象。所以媒体为了增加新闻趣味性和生动性,往往会借助某些修辞手法来增加其可读性和吸引力。而新闻标题中,修辞手法主要包括头韵、引用、比喻、夸张、仿拟、借代、委婉语、双关、矛盾修辞、层进修辞、省略和反语。本文将对一些常用修辞手法做具体分析。
Interesting news headlines can increase the amount of news reading, but also deepen the reader’s understanding of the news and impressions. Therefore, in order to increase the interest and vividness of the news, the media tend to use some rhetorical techniques to increase its readability and attractiveness. The news headlines, rhetorical techniques include head rhyme, quotation, metaphor, exaggeration, imitation, metonymy, euphemism, pun, contradictory rhetoric, rhetoric, omission and irony. This article will do some specific analysis of commonly used rhetorical devices.