农村数字电视的生存与发展——以浙江省诸暨市为例

• 作 者: 顾莉娜
• 机 构: 首都经济贸易大学新闻传播系,
• 出 处: 新闻爱好者
• 发表日期: 2010年04期
• 关键词: 数字电视 付费频道 浙江省诸暨市 有线电视用户 文化水平 手机电视 文化生活 交互式网络电视 广电部门 交互业务

近年来,随着“三农”工作的逐步落实,农民的负担大大减轻,随之而来的就是农民对精神文化生活的需求问题。但由于农村基础设施的限制,农民的生活尚无法像城市居民一样便利,这主要体现在以下几个方面:影院在乡镇里还是稀有的娱乐场所;绝大多数的农民由于文化水平的限制和对“高科技”的畏惧,新媒体对于他们来说是下一代人的事物;由于邮政普及程度太低,农民一家一户订阅报纸的情况几乎没有,而统一订阅的报刊最终往往也是不翼而飞。

In recent years, with the gradual implementation of the “three rural” work, the burden on peasants has been greatly reduced, and the consequent need of peasants for their spiritual and cultural life has been followed. However, due to the restriction of rural infrastructure, the living of peasants can not be as convenient as that of urban residents. This is mainly reflected in the following aspects: cinema is still a rare place of entertainment in villages and towns; the vast majority of peasants, due to cultural limitations and “Tech ” fear, the new media for them is the next generation of things; because of the popularity of the post is too low, the peasants to subscribe to the newspaper almost no one, and unified subscribe to the newspaper is often ultimately lost And fly.