包装以新方式架起产品、消费者和制造商之间的桥梁

• 作 者: 袁羽霞
• 出 处: 中国包装工业
• 发表日期: 2003年06期
• 关键词: 包装功能 智能包装 外包装 收缩膜 薯片 包装问题 纹理结构 柔性版印刷 包装结构 市场投资

当今社会,消费品加工企业面临的一大挑战不仅是开发新产品以吸引消费者的注意力,更重要的是维系消费者的忠诚度,这一切都依赖于恰当地应用产品的外包装。包装印刷是成功的关键,同时也是未来市场投资的方向。柔性版印刷技术为包装领域带来了活力,它可以有效地改进外包装的特性。

In today’s society, a big challenge for consumer goods processing companies is not only to develop new products to attract consumers’ attention, but more importantly to maintain consumer loyalty. All this depends on the proper application of the product packaging. Packaging and printing is the key to success, and it is also the direction of future market investment. Flexographic printing technology brings vitality to the packaging field, which can effectively improve the characteristics of the outer packaging.