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面对愈加激烈的市场竞争与挑战,主动进行结构调整和战略升级成为当下羽绒服企业突围逆境的不二选择。现今服装行业发展机遇与挑战并存,特别在2013年,国内外经济形势依然较为复杂,服装企业发展虽具备一定积极因素,但也面临着诸多风险和考验。为了创造更多的发展空间,企业在方方面面下足了功夫,品牌升级是其首要举措。日前,国内知名羽绒服品牌企业千仞岗、坦博尔先后举行发布会宣布战略升级。千仞岗表示将从产品经营商向品牌运营商蜕变,加强品牌自身建
Faced with increasingly fierce market competition and challenges, take the initiative to carry out structural adjustment and strategic upgrades become the current choice of down jackets business adversity. Nowadays, there are both opportunities and challenges in the development of apparel industry. Especially in 2013, the domestic and international economic situation is still relatively complicated. Although the development of apparel enterprises has some positive factors, it faces many risks and tests. In order to create more room for development, companies work under all aspects of effort, the brand upgrade is the first move. Recently, a well-known down jacket brand thousands of hillock, Tambor has held a press conference to announce a strategic upgrade. Thousands of hillock said it will transform from product operators to brand operators to strengthen the brand itself