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IPTV也叫交互式网络电视,是由电信运营商基于宽带IP网络基础上所推出的一项以网络视频资源为主、以电视机为显示终端的流媒体服务。其实现的方式是,在数字电视机的基础上,加装一个IP机顶盒,从而实现在TV上享受宽带增值服务。事实上,通过机顶盒的方式带动数字家庭和数字电视产业,从而使数字电视进入家庭中的客厅,是国外IT巨头们一致的战略目标。无论是机顶盒还是IPTV,都不是盛大的发明,首先发力的仍是国际知名的软件和硬件设备厂商。
IPTV is also called interactive network TV. It is a streaming media service based on broadband IP network that is based on network video resources and TV set as a display terminal. The way to realize it is to install an IP set-top box on the basis of digital television, so as to realize the broadband value-added service on TV. In fact, the digital home and digital TV industries are driven by set-top boxes to make digital television into the living room in the home. It is a unanimous strategic goal of foreign IT giants. Whether it is set-top box or IPTV, are not a grand invention, the first force is still internationally renowned software and hardware equipment manufacturers.