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五凤古镇是成都市唯一一个山地古镇。由于成都市周边古镇较多,古镇的替代效应较大,因而提升和优化五凤古镇的旅游营销显得十分重要。本文从旅游营销的视角,分析了五凤古镇旅游发展存在的不足,进而从如何避免与对手的恶性竞争这一着力点提出了营销优化的对策和建议,以期通过提升五凤古镇旅游产业发展的竞争力,促进当地经济的良性可持续发展。
Wufeng ancient town is the only one mountain town in Chengdu. Due to the more surrounding ancient towns in Chengdu and the greater substitution effect of ancient towns, it is very important to promote and optimize the tourism marketing of Wufeng Ancient Town. From the perspective of tourism marketing, this article analyzes the existing problems of tourism development in Wufeng Ancient Town, and puts forward countermeasures and suggestions on marketing optimization from the point of how to avoid the vicious competition with opponents. With a view to promoting the development of tourism industry in Wufeng Ancient Town, Competitiveness, and promote the sound and sustainable development of the local economy.