江苏省机动车维修业实施品牌发展战略的思考

• 作 者: 范健
• 机 构: 江苏省交通厅运输管理局,
• 出 处: 汽车维护与修理
• 发表日期: 2009年04期
• 关键词: 维修业 品牌发展战略 管理型政府 行业形象 机动车维修 惠民 行业品牌 品牌效应 品牌才能 品牌声誉

实施“江苏快修”品牌发展战略,是江苏省委、省政府对加快推进江苏省机动车维修业又好又快发展提出的新要求,是维修行业立足“三个服务”的一项“民心工程”。发展“江苏快修”品牌不仅便民、惠民、利民,而且有利于树立行业形象,有利于提升我省机动车维修业发展的核心竞争力,是我省运管部门从管理型政府向服务型政府转变的过程中,行业

The implementation of “Jiangsu quick repair ” brand development strategy is the Jiangsu provincial party committee and government to speed up the motor vehicle repair industry in Jiangsu Province, the sound and rapid development of the new requirements put forward is the maintenance industry based on “three services ” A “popular project ”. Development “Jiangsu quick repair ” brand is not only convenient, Huimin, Limin, but also help to establish the industry image, is conducive to enhancing the development of our province motor vehicle maintenance industry’s core competitiveness is our province transportation management department from the management of government The process of transition to a service-oriented government