客户经理制:中国保险业竞争力的助推器

• 作 者: 傅晓霞
• 出 处: 金融信息参考
• 发表日期: 2002年02期
• 关键词: 客户经理制 营销资源 价值增加 营销组织 营销战略 信息传递 意度 主险 指导思想 工作质量

客户经理制是保险企业在开拓业务经营中建立的以客户为中心,融产品营销、信息传递和客户管理为一体,为客户提供全方位保险服务的新型体制。 客户经理制的核心理念 一是客户导向理念:保险企业要将重视客户、尊重客户作为最核心的指导思想和工作重心。一方面以客户的满意度作为评价工作质量的标尺,另一方面则要通过向客户提供产品和服务,使客户价值增加。

Customer manager system is a new type of insurance system established by the insurance companies in pioneering business operations that integrates customer-centric, financial product marketing, information delivery and customer management into a full-scale insurance service for customers. First, the core concept of customer manager system Customer-oriented philosophy: Insurance companies should attach importance to customers, respect customers as the core guiding ideology and focus of work. On the one hand, customer satisfaction as a measure of job quality, on the other hand, through the provision of products and services to customers, so that customer value.