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核心策略:利用硬广、社区和专题的形式.将产品信息通过网络传递出去创新点:开创性地结合了淘宝自身的“试衣间”产品,完美地将李宁推广的产品结合到活动中
Core strategy: Take advantage of hard-earned, community and thematic delivery of product information out through the web Innovation: A groundbreaking combination of Taobao’s own “fitting room” products that perfectly integrate the products promoted by Li Ning into activities in