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这正是当下我们所经历的时代,每天包括睡觉在内,手机时刻不离身,每天每人看手机达到150次,这已经是很多人的生活新常态。手机视频、手机游戏、手机聊天、手机购物,它正在以摧枯拉朽的速度在一点点填满每个人的生活和工作。社会上出现了一个词汇——低头族。微信开始在朋友圈以细分受众的方式投放广告时,广告竟然成为了所有人的话题,这种盛况无异于第一支电视广告的问世。移动互联网改变了人们的生活方式,品牌营销的方式将随之发生怎样的变革?品牌传播会因此往哪儿去?
This is precisely the time we are experiencing nowadays. Every day, including sleeping, mobile phones are not off their body. Every day, everybody watches mobile phones up to 150 times. This is already a new normal for many people’s lives. Mobile video, mobile games, cell phone chat, mobile shopping, it is a little bit to fill everyone’s life and work in a cursory speed. There is a word in society - Ducks. When WeChat started to advertise in the circle of friends in a manner that segmented audiences, the advertising became a topic for all. This event is tantamount to the advent of the first television commercial. Mobile Internet has changed people’s way of life, brand marketing will be followed by what kind of change? Brand communication will be where to go?