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越来越多的企业认识到,开发新产品,对企业生存和发展,具有战略意义。然而,新产品开发也是一项颇具风险的经营活动。据有关资料,对全国10,000多项新产品开发项目的调查表明,73%的项目取得了技术成果,60%的项目投产,但仅有11%的项目给企业带来经济效益。就是说,在获得技术成功的新产品项目中,只有15%的项目获得经济上的成功。如何才能获得经济上的成功呢?影响新产品成败的因素很多。各个新产品开发的具体情况也很不一样。仅仅研究个别新产品成败原因是不够的。因此,我们专门调查了46家企业的67个新产品开发情况。通过计算机进行数理统计分析,找出了
More and more companies realize that developing new products has strategic significance for the survival and development of enterprises. However, new product development is also a risky business activity. According to relevant information, a survey of more than 10,000 new product development projects across the country shows that 73% of the projects have achieved technical results and 60% of projects have been put into production, but only 11% of projects have brought economic benefits to the company. That is, only 15% of the new product projects that have achieved technological success have achieved economic success. How can we achieve economic success? Many factors affect the success or failure of new products. The specific situation of each new product development is also very different. It is not enough to study the causes of the success or failure of individual new products. Therefore, we specifically investigated the development of 67 new products in 46 companies. Mathematical statistics analysis by computer to find out