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限量:待乏效应 销售产品,多多益善,此乃时下厂商普遍的追求。其实,不求更多,但求更好,实行限量销售,也是一种行之有效的营销良策。 具有240年历史的江诗丹顿表,是目前获得瑞士政府核准印上“日内瓦标记”的两种表之一,在世界钟表界享有极高的声誉。它经久不衰的奥秘,除了在技术上追求艺术极致的表现外,便是对钟表的生产销售一直采取了“限量”的措施。1988年仅产销3400只,1992年也不过1万只,而未来的产销量,也是以每年1.5万只为目标。有时,对某一型表,甚至只制作世界上唯一的一只。 对于高档珍品,限量销售能收到奇放,大众商品亦然。饮誉全球的法国路易士·维也登皮件公司生产的“L·V”皮箱,因其皮革上乘、工艺精湛、款式典雅,是国内外消费者十分喜爱的名牌货,一直供不应
Limited: to be effect of lack of sales of products, a lot more Yishan, this is a common pursuit nowadays manufacturers. In fact, do not seek more, but better, the implementation of limited sales, but also an effective marketing strategy. The 240-year-old Vacheron Constantin watch is one of the two watches currently approved by the Swiss government for the “Geneva Markers” and enjoys a high reputation in the world watch industry. It is enduring mysteries, in addition to the technical pursuit of the ultimate performance of art, it is the production and sales of watches has been to take a “limited” measures. Only 3400 were produced and sold in 1988 and 10,000 in 1992. The future production and sales volume is also targeted at 15,000 per year. Sometimes, for a certain type of table, only the only one in the world is made. For high-end treasures, limited sales can receive surprising, the public goods. World-renowned French Louis Vuitton leather company’s production of “L • V” luggage, because of its superior leather, exquisite workmanship, elegant style, is a favorite brand name consumers at home and abroad, has been unable to supply