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近年来,随着旅游业的蓬勃发展,旅游收入稳步提高,但是旅游纪念品销售不如人意,成为旅游业一大难题。为了深入了解北京市旅游纪念品市场存在的问题及原因,去年北京市旅游局特地组织专家组对北京景区旅游纪念品经营状况进行了专项调查,并对重点景区进行了实地考察和评估。此次调查涉及全市18个区县的旅游景点,共发放问卷93份,回收问卷43份,根据管理机制、营业场所面积和环境、旅游纪念品开发设计能力、商品特色以及经营效益等五项标准,确定达标景区为30个。同时,进一步依据景点级别、客流量、旅游纪念品收入情况,并结合景区性质,最终确定包括世界文化遗产,自然景观、自然展馆、寺庙、现代博物馆在内的五大类11个景区作为重点调查对象,分别为:故宫、北京海洋馆、颐和园、十三陵特区、八达岭股份公司、中华世纪坛、天坛公园、龙庆峡旅游发展有限公司、潭柘寺、戒台寺风景管理处、北京野生动物园、菩萨山。
In recent years, with the vigorous development of the tourism industry, the income from tourism has steadily risen. However, the sales of tourist souvenirs have been unsatisfactory and have become a major problem for the tourism industry. In order to gain a better understanding of the problems and causes of tourism souvenir market in Beijing, the Beijing Municipal Tourism Administration organized a special investigation team last year to conduct a special survey on the operation of tourism souvenirs in Beijing and conduct field visits and assessments on key scenic spots. The survey involved in the city’s 18 districts and counties of tourist attractions, a total of 93 questionnaires were issued, 43 questionnaires were recycled, according to the five standards of management mechanism, place of business and environment, tourism souvenir development and design capabilities, product features and operating efficiency, Determine the standard scenic area of 30. At the same time, based on the level of scenic spots, passenger traffic and tourism souvenir revenue, combined with the nature of the scenic area, final confirmation of five major categories of 11 scenic spots including the World Cultural Heritage, Natural Landscape, Natural Pavilions, temples, modern museums as the focus of investigation , Respectively: the Forbidden City, the Beijing Ocean Pavilion, the Summer Palace, the Ming Tombs, Badaling AG, China Millennium Monument, Tiantan Park, Longqingxia Tourism Development Co., Ltd., Tanzhe Temple, Jietai Temple Landscape Management Office, Beijing Safari Park , Buddha Mountain.