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在当前“三农”问题备受关注的情况下,在传媒界尤其是在报业传媒体系中,有一种现象很值得深思：即一度作为各省报业主流的省级农民报大都处境艰难。据中华全国农民报协会统计,全国的省级农民报目前有17家,他们一般是当地省委机关报的子报。这些省级农民报无一例外地面临着发展中的困惑,具体表现在发行难、创收难上,发行量超过10万份的屈指可数,广告收入在200万元以上的也寥寥无几。
At a time when the current issue of “three rural issues” has drawn much attention, there is a phenomenon worth pondering over in the press, especially in the media system of newspapers and magazines. That is, most of the provincial peasant newspapers, once the mainstream of provincial newspapers, are in a difficult situation. According to statistics from China Peasant Association, there are currently 17 provincial farmer newspapers nationwide, and they are usually the local newspaper of the provincial government. These provincial peasant newspapers are faced with the development of confusion, without exception, the specific performance in the issuance difficulties, difficult to generate revenue, the circulation of more than 100,000 copies of the handful of advertising revenue in more than 2 million yuan is also very small.