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2001年7月19日,广州市国土房管局公布了今年上半年(1-6月份)广州商品房销售量前10名的楼盘名单,祈福新村在成交面积(12.33万平方米)与成交金额(5.6159亿元)两项指标上都雄踞榜首,而早在2000年也有一个统计数据:祈福新村全年广告投放2800万元人民币,而同期在番禺板块上的另一个知名品牌的广告投放却高达8200万元人民币,但在销售方面祈福还略占优势。这些现象不仅在房地产界引起了轰动,更是在营销传播界引起了震撼,许多人都在问:祈福新村销售如此火爆,怎么从来都没见过它有什么大规模的广告运动,好像也没什么印象特别深刻的广告,甚至有许多人想搞清楚到底是哪家广告公司做的,它有什么传播秘籍?
July 19, 2001, Guangzhou City Land and Housing Bureau announced the first half of this year (January-June) Guangzhou real estate sales top 10 list of properties for sale, blessing New Village in the transaction area (123,300 square meters) and the transaction amount (5.6159 100 million yuan) both topped the list of indicators, but as early as 2000 there is a statistical data: Pray New Village advertising throughout the year 28 million yuan, while Panyu plate over the same period the advertising of another well-known brand is as high as 8200 Ten thousand yuan, but in terms of sales blessing also slightly dominant. These phenomena not only caused a sensation in the real estate industry, but also caused a shock in the marketing communications industry. Many people are asking: Pray Village sales so hot, how have never seen it any large-scale advertising campaign, it seems nothing Impressed with a very deep advertising, and even many people want to find out exactly which advertising company to do, what is it spread cheats?