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互联网的迅猛发展彻底改变了人与人沟通的方式,也改变了城市与人的沟通方式。在城市运营这样一个复杂的系统工作中,城市营销扮演的角色越来越重要。说到底,城市营销是要让城市与人的距离拉近的一项工作。在这方面,互联网时代的新兴媒体自然比传统媒体具有更大的优势。近些年来,城市营销的主阵地逐渐在向互联网转移,纽约时代广场的招牌已经不再是吸引眼球的最中心地带,YouTube、Facebook、Twitter、Pinterest等互联网才是城市营销最引人注目的战场。统计表明,83%的旅行者旅行前会通过网络信息来
The rapid development of the Internet completely changed the way of communication between people and also changed the way of communication between cities and people. Urban marketing plays an increasingly important role in such a complex system of operations. After all, urban marketing is a task that will bring the city closer to people. In this regard, emerging media in the Internet age naturally have a greater advantage than traditional media. In recent years, the main battlefield of urban marketing has gradually shifted to the Internet. The signboard of New York’s Times Square is no longer the most eye-catching focal point. The Internet is the most attractive battlefield for marketing in cities like YouTube, Facebook, Twitter, and Pinterest. . Statistics show that 83% of travelers travel through the internet before traveling