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商标,特别是名牌,是商战的锐器,已经成为我国企业家和许多地方政府领导的共识。在创立名牌的过程中,既有成功的经验,也有许多失误之处。我认为,中国名牌在创立过程中主要有以下十个方面的问题需引起专家注意:一忌不及时进行商标注册,失去商标所有权。要取得商标专用权,获得法律保护,必须进行商标注册。有的企业在没有进行商标注册的情况下,就投资几百万甚至上千万进行广告宣传,商标出名了,市场打开了,却发现商标已被别人抢先注册了,致使煮熟的鸭子飞了,不得不再花巨资买回本属于自己的东西,或者另起别名退出已经占领的市
Trademarks, especially brand names, are sharp instruments for business warfare and have become the consensus of entrepreneurs in China and leaders of many local governments. In the process of creating a famous brand, there are both successful experiences and many mistakes. In my opinion, the following ten aspects of China’s famous brand names need to be brought to the attention of experts: One avoids timely trademark registration and loses ownership of the trademark. To obtain trademark exclusive rights and obtain legal protection, trademark registration is required. Some companies invested millions or even tens of millions in advertising without trademark registration. The trademark became famous, the market opened, but it was discovered that the trademark had been pre-registered by others, resulting in cooked ducks flying. , had to spend huge sums of money to buy back what they belonged to, or rename the already occupied city