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中国是世界著名的文明古国,拥有独特的传统美学,并对现代设计美学产生了至关重要的影响。本文立足于传统美学的涵义,结合现代美学设计的显著特点,详细分析了中国传统美学对现代广告设计和包装设计的影响,希望能为中国传统美学在现代美学设计中的延伸与发展作出一定贡献。
As a famous ancient civilization in the world, China has unique traditional aesthetics and has a crucial impact on modern design aesthetics. Based on the connotation of traditional aesthetics and combining with the salient features of modern aesthetics design, this paper analyzes in detail the influence of traditional Chinese aesthetics on modern advertisement design and package design, hoping to make some contribution to the extension and development of Chinese traditional aesthetics in modern aesthetics design .