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随着我国加入世界贸易组织,国内企业将面对全球一体化的竞争环境,企业要想在日益激烈的市场竞争中求得生存和发展,就必须采取措施,全面提升企业核心竞争力,而提升企业核心竞争力的关键就是要建立一个科学、高效的竞争情报体系,以预测市场环境的变化,洞悉技术动向,全面、迅速、准确地了解国内外竞争态势和竞争对手。本文通过对竞争情报的国内外发展情况进行回顾,论述了企业核心竞争力的构成要素,进而提出了竞争情报对提升企业核心竞争力的作用。
With China’s accession to the World Trade Organization, domestic enterprises will face the global competition environment. If enterprises want to survive and develop in the increasingly fierce market competition, they must take measures to enhance the core competitiveness of enterprises in an all-round way and enhance The key to the core competitiveness of enterprises is to establish a scientific and efficient competitive intelligence system to predict the changes in the market environment, understand the technological trends and fully, rapidly and accurately understand the competition situation and competitors at home and abroad. This paper reviews the development of competitive intelligence both at home and abroad, discusses the components of the core competitiveness of enterprises, and then puts forward the role of competitive intelligence in enhancing the core competitiveness of enterprises.