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本文搜集2008—2010年东方财富网股吧的数据,构建了公司网络关注度,高管网络关注度和高管薪酬的网络负面评论三个层次的指标作为网络舆论的度量,并据此研究了网络舆论对于公司高管薪酬的作用。研究发现:(1)网络“股吧”中的中小投资者对于高管薪酬相当关注;(2)网络“股吧”的中小投资者对公司和高管的关注以及关于高管薪酬的负面评论会对高管薪酬产生抑制作用;(3)与传统舆论相比,网络舆论对高管薪酬的影响范围更为广泛。
This paper collects the data from 2008 to 2010, builds the three levels of indicators of the company’s network attention, the concern of executives and the network negative comments of executive pay as a measure of the network public opinion, and then studies the network The role of public opinion in the executive compensation of the company. The research finds that: (1) the small and medium-sized investors in the stock market pay close attention to the executive pay; (2) the small and medium-sized investors in the stock market pay close attention to the company and the executive and the executive pay Negative comments will have an inhibitory effect on executive compensation; (3) Compared with the traditional public opinion, the impact of online media on executive compensation is more extensive.