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标语是用简短的文字标写出来的具有宣传、鼓动、祈请等作用的语句。它的制作形式虽然短小,却形成了自己固有的一些特点。 一是简明性。凡制成的标语字数屈指可数,大多在二三十字以内,超过的为数甚少。如此,形式上就做到了简短,表达上就做到了精炼,而内容上则非通俗易懂不可,显然就具备了简明性的特点。如“干干净净迎国庆！”、“施工地段,车辆缓行。”、“安全第一,乘客至上！”等等。这些标语用词精当简约,多采用群众十分熟悉的字眼,毫无艰深冷僻之处;而且长话短说,力求以极少的文字传递最佳的信息,从而产生了良好的宣传、鼓动和祈请效用。
Banners are written in short text with propaganda, agitation, prayer and other functions of the statement. Although its production form is short, it has formed its own inherent characteristics. First, conciseness. Where the number of slogans made of one of the few, mostly in two or three words, more than a small number. In this way, the form is simplified, the expression is refined, and the content is non-straightforward and apparently concise. Such as “Clean National Day welcome!”, “Construction Lot, vehicles delaying.”, “Safety first, passengers first!” And so on. These slogans are well-structured and use words that are well-known to the public. There is no hard-won place here. Moreover, they make every effort to deliver the best information in very few words, resulting in good publicity, encouragement and prayer.