论文部分内容阅读
7月4日下午3时,上海三盛宏业投资集团(以下简称三盛宏业)与2005国际旅游小姐组委会“国际旅游小姐代言‘颐景园’”协议签约仪式在上海国际会议中心隆重举行。冠军获得者希腊小姐Nikoletta Ralli成为中国著名园林地产——颐景园的代言人。可以说,无论从园林开发理念、还是园林文化塑造上,“颐景园”都当之无愧的堪称中国“著名园林地产”。“颐景园”品牌与国际旅游小姐大赛所倡导的国际视野和本土文化的交融的理念非常吻合。通过冠名国际旅游小姐大赛这样的国际顶级赛事,并特邀国际旅游小姐冠军为“颐景园”代言,无疑将使产品更具想象力,使品牌更具亲和力,也可以为“颐景园”品牌增添青春、时尚、人文的品牌内涵。
At 3:00 pm on July 4, the signing ceremony of Shanghai Sansheng Hongye Investment Group (hereinafter referred to as Sansheng Hongye) and the 2005 Miss Tourism Committee “International Tourism Miss. Endorsement of ’Yi Jing Yuan’” was held at Shanghai International Convention Center . Champion winner Greece Miss Nikoletta Ralli became China’s famous garden real estate - Yi Jing Yuan spokesman. It can be said that no matter from the concept of garden development, or the shaping of garden culture, “Yi Garden” deservedly called China’s “Famous Garden Property.” “Yi Jing Yuan” brand and the International Tourism Miss advocated by the international perspective and local culture blend of philosophy is very consistent. Through such international top-level events as the Miss Tourism International Award and the invitation of the International Miss Tourism Champion as the endorsement of “Yi Jing Yuan”, the product will undoubtedly make the product more imaginative, make the brand more affinity and also serve as "Yi Jing Yuan Brand to add youth, fashion, cultural connotation of the brand.