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在大数据时代,传统媒体都在无一例外地寻求改变,而且积累了很多的经验。从广告产业发展和广告经营管理的角度来看,回顾2012年,《中国好声音》确实创造了收视奇迹,但是是舶来品;《人民日报》开微博,可能会代表舆论传递“正能量”;《舌尖上的中国》引发全民纪录片热潮;人民网上市;拥有80年历史的《新闻周刊》结束纸质发行,全面转向数字版。这些可能说明传统媒体的黄金时代的光环正在逐渐退去,但是这并不意味着他们即将消亡,传统媒体下一步发展的关键还是在于独特性和品牌力。从党的十八大的报
In the era of big data, the traditional media are seeking to change without exception, but also accumulated a lot of experience. From the perspective of the development of advertising industry and advertising management, in retrospect, in 2012, “China Good Voice” really created a miracle of viewing, but it was a stranger; “People’s Daily” opened a weibo that might convey “positive energy” “China on the tip of the tongue” caused a national documentary boom; the People’s Network went online; the 80-year-old “Newsweek” ended the paper-based distribution and turned to the digital version comprehensively. These may indicate that the aura of the golden age of traditional media is gradually receding. However, this does not mean that they are about to die out. The key to the further development of traditional media lies in its uniqueness and brand power. From the party’s eighteen big newspaper