基于海南文化的包装视觉传达

• 作 者: 郑莉
• 机 构: 海口经济学院,
• 出 处: 现代装饰(理论)
• 发表日期: 2015年03期
• 关键词: 包装 视觉 视觉设计 互动关系 文化传媒 民族文化 视觉传达设计 包装设计 物质文化 三月三节

包装是传达商品信息的重要媒介,也是文化载体,借助包装视觉设计作为文化传媒,通过影像承载、彰显文化精神。文中从区域文化内涵的三个方面,描述文化与功能,历史与现实,民族文化与外来文化,设计理念与包装符号等因素在设计创作中的互动关系。通过包装视觉传达提炼的本质样式,艺术性、形象性地反映出文化意义样式,解读包装视觉传媒准确描述、识别、传播文化的方式。

Packaging is an important medium to convey the product information, but also a cultural carrier, with the visual design of packaging as a cultural media, through the image bearing, highlighting the spirit of culture. In this paper, from the three aspects of regional cultural connotation, this paper describes the interactive relationship between culture and function, history and reality, national culture and foreign culture, design concept and packaging symbol in design creation. By packaging visual communication to convey the essence of refinement, artistic, vividly reflect the cultural meaning of style, interpretation of packaging visual media accurate description, identification, dissemination of culture.