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旅游业作为当前民族地区文化软实力建设的重要渠道之一,其对贵州民族地区文化软实力建设有着积极作用与消极影响。总体上看,旅游业发展从向心力、创新力和传播力三个方面推动了贵州民族地区文化软实力的提升,但在旅游产品开发、旅游文化创意和旅游营销宣传等方面存在的问题,给贵州民族地区文化软实力建设也带来了一些不利的影响因素。在此基础上,探讨旅游业协同促进下贵州民族地区文化软实力建设的对策建议。
As one of the important channels of cultural soft power construction in current minority areas, tourism has a positive and negative impact on the construction of cultural soft power in Guizhou ethnic areas. Overall, tourism development has promoted the improvement of cultural soft power in Guizhou ethnic areas from three aspects of centripetal force, innovative force and communicative force. However, the problems in the development of tourism products, tourism culture and creativity and tourism marketing propaganda to Guizhou Cultural soft power in ethnic areas also brought some adverse factors. On this basis, this paper discusses the countermeasures and suggestions on how to promote the construction of cultural soft power under the synergy of tourism and tourism in Guizhou ethnic areas.