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随着我国市场经济的发展,名牌产品在市场竞争中的地位和作用越来越明显,名牌对消费者的导向和认同效果也越来越强烈,名牌是市场的通行证,当今的市场是名牌争雄的市场,谁若能创出名牌产品,谁就能在竞争中处于领先地位。以名牌产品为龙头所形成的支柱产业,成为地方经济发展的重要依托,名牌战略不仅为企业梦寐以求,也成为政府行为,乃至振兴地方经济的重大决策。
With the development of China’s market economy, the status and role of brand-name products in the market competition has become more and more obvious. The brand-name has become more and more powerful in the orientation and recognition of consumers. Brand-name is the market pass, and today’s market is famous brand dispute. In the male market, anyone who can create a brand-name product will be able to take the lead in the competition. The pillar industries formed by brand-name products have become an important support for local economic development. The brand-name strategy has not only been a dream for the company, but also has become a major decision for the government to revive the local economy.