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北京申奥成功是一次对民族经济振兴的莫大鼓励,也是在世界舆论和国际性认知的范畴内对中国的国际形象给予全新的定位。在世界政治和经济格局中,中国日益发挥强大的政治作用,持续保持较高的经济增长率。在全球一体化和 WTO 东扩进程中,北京申奥成功既是中国综合国力增强的结果,同时也是西方抛弃对中国“古老文明国家”的偏陈见识,对其已备具现代化文明的统一口径的认定。因此申奥成功从地缘广告的角度理解,是一次国家形象广告的大成功。
Beijing’s successful bid to host the Olympic Games is a great encouragement to rejuvenate its national economy and gives a brand-new orientation to China’s international image in the context of world public opinion and international recognition. In the world political and economic pattern, China has played an increasingly powerful political role in continuing to maintain a high rate of economic growth. In the process of globalization and the eastward expansion of the WTO, Beijing’s successful bid to host the Olympic Games is both an outcome of China’s overall national strength and an attempt by the West to abandon its partial knowledge of China’s “ancient and civilized countries” and to recognize the uniform caliber of its modernized civilization. . Therefore, the Olympic bid success from the perspective of geographical advertising is understood, is a great success of the national image ads.