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3月26日,华致酒行与全球领先的高端葡萄酒公司星座集团在成都糖酒会上,宣布双方达成长期战略合作关系,共同发展世界葡萄酒销售额第一品牌“蒙大菲”在中国的业务。双方战略合作协议长达数十年。星座集团的皇冠级品牌“蒙大菲”将借助华致酒行先进的品牌管理理念和优质的销售渠道逐步提高中国市场份额。
March 26, Watson Wine Bank and the world’s leading high-end wine company Constellation Group in Chengdu rum, announced the two sides reached a long-term strategic cooperative relations and jointly develop the world’s first wine sales brand “Montana” in China’s business. The strategic cooperation agreement between the two sides has been for decades. Constellation Group’s Crown brand “Montana ” will use China’s wine brand advanced brand management concepts and high-quality sales channels to gradually increase market share in China.