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古代图腾纹样是我国传统图案艺术的典型代表之一,传承古代图腾纹样并汲取其文化内涵对现代设计具有较大意义。其如何在现代视觉传达设计中更好地应用,已成为当今传统元素与现代设计碰撞的一部分。文章主要论述古代图腾纹样在现代视觉传达设计中的应用。鉴于现代视觉传达设计的发展趋势,取其精华,力求把古代图腾纹样的简约之美及核心内涵融入到现代视觉传达设计中,即在吸收借鉴的同时又不断创新,富有时代特色又不失传统韵味。
The ancient totem pattern is one of the typical representatives of the traditional pattern art in our country. Inheriting the ancient totem pattern and drawing on its cultural connotation has great significance to the modern design. How it is better applied in modern visual communication design has become a part of the collision of today’s traditional elements with modern design. The article mainly discusses the application of ancient totem patterns in modern visual communication design. In view of the development trend of modern visual communication design and the essence of it, we try our best to integrate the simple beauty and core connotation of ancient totem patterns into modern visual communication design, that is to say, while absorbing and referencing, we are constantly innovating, rich in the characteristics of the times without losing the traditional flavor .