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对于国内的中小企业来说,许多企业家最害怕听到品牌二字了,好像做品牌就是一件奢侈的事情。这也无可厚非,因为传统企业做品牌给人的印象就是烧钱。但是对于中小企业来说,提升销量是最现实的,也是最迫切的,而销量的提升,随之而来的必然是品牌知名度的提升,而提升销量的方法未必只有大投资、轰轰烈烈做广告这几条路子,只要善于把握行业机会,通过多元价值创新,照样可以快速提升销量,打造出名牌,获取充足的现金流,从而步入良性循环轨道。
For domestic small and medium enterprises, many entrepreneurs are most afraid of hearing the word brand, it seems to be doing a luxury brand thing. This is understandable, because the traditional business brand gives the impression that burn money. However, for SMEs, to enhance sales is the most realistic and most urgent, and sales increase, followed by the inevitable brand awareness, and sales promotion method is not necessarily only a big investment, vigorous advertisement As long as you are good at grasping the opportunities in the industry and innovating through multiple values, you can quickly increase your sales volume, create a famous brand and get enough cash flow, so as to embark on a virtuous circle.