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本案例讲述了58同城与赶集网由竞争转而走向并购整合的前后过程,并主要对两者进行合并所带来的优势及未来面临的挑战进行了分析。这起合并是在应对市场竞争不断加剧的情况下,企业所作出的战略选择,也是又一起典型的互联网领域同业合并案例。本案例主要是想启发我们去思考企业发展过程中如何正确看待并购策略。
This case describes the process of the merger and acquisition between the same city and the market network in the transition from merger and acquisition to the integration of mergers and acquisitions, and mainly analyzes the advantages brought by the merger and the challenges they face in the future. This merger is a strategic choice made by enterprises in the face of increasing market competition. It is also another typical case of mergers in the Internet industry. This case is mainly to inspire us to think about how to correctly view the M & A strategy in the process of enterprise development.