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在竞争变得越来越激烈的今天,如何充分利用好大数据,将大数据技术与社会化媒体营销相结合并共同发展成为当前各个行业急需解决的一个问题。社会化媒体营销具有传播范围广泛以及所耗费的成本较低等优势,如果能将社会化媒体营销与大数据的结合将能发挥彼此最大的优势并最终推动市场经济的发展。鉴于此,本文具体阐述了大数据基本理论及其在当前社会化媒体营销中的一些具体应用情况,探讨其面临的挑战,希望为相关工作者提供一些借鉴。
As competition becomes more and more fierce, how to make full use of big data and how to combine big data technology with social media marketing and develop together become an urgent problem to be solved in various industries at present. Social media marketing has the advantages of wide dissemination and lower cost. If we can combine social media marketing with big data, we can make the best of each other and eventually promote the development of market economy. In view of this, this article elaborates the basic theory of big data and some specific applications in the current social media marketing, discusses the challenges it faces, and hopes to provide some references for the relevant workers.