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自1987年中国社会调查所成立以来,我国的市场调查行业已经走过了近18个年头,民意与市场调查行业的企业与机构超过了1000家,调查业的营业额也接近3亿美元(据市场调查协会的数字2001年为2亿3千万美元)。随着市场竞争的不断加剧,企业越来越关注客户对其产品和服务的评价,因此,精确的、定量的市场信息需求不断增加,市场调查行业正面临着前所未有的增长契机。另一方面,本行业在技术水平和行业成熟度等方面与欧美等国相比,还存在
Since the founding of the China Social Survey in 1987, China's market research industry has gone through nearly 18 years. There are over 1,000 enterprises and institutions in the opinion and market research industry and the survey industry has a turnover of nearly 300 million U.S. dollars The number of market research associations was $ 230 million in 2001). As market competition continues to intensify, companies are increasingly paying attention to customers' evaluations of their products and services. As a result, accurate and quantitative market information demand continues to grow, and the market research industry is facing an unprecedented growth opportunity. On the other hand, compared with other countries in Europe and the United States, the industry still exists in terms of technology and industry maturity